The challenge
MedCore operated a growing network of private medical clinics, but patient acquisition varied significantly between locations. Some clinics were consistently busy while others struggled to generate new appointments. Sulia’s job was to make digital acquisition more predictable and turn more website visitors into booked appointments.
What we did
High-intent paid search:
We mapped searches around specific treatments, symptoms, locations, and appointment intent, then structured campaigns around individual services and patient needs.
Location-specific landing pages:
Each major clinic location received dedicated pages built around treatment, location, doctor expertise, availability, and patient questions.
Conversion optimisation:
We simplified appointment journeys, strengthened calls to action, reduced unnecessary form fields, and tested different booking experiences.
Email reactivation:
Previous visitors who had not booked were placed into useful reminder and service-education journeys.
The result
“Sulia helped us stop thinking about marketing as simply generating website traffic. They showed us how every part of the patient journey could be improved.”Dr. Sarah Mitchell — Chief Marketing Officer, MedCore