The challenge
Outlaw had an acquisition problem. The products sold and customers came back, but growth relied too much on a few winning products and channels. Sulia’s job was to bring in more of the right customers, more consistently.
We focused on three outcomes: get found, get clicked, and get purchased.
What we did
Commercial SEO
We mapped high-intent searches across men’s grooming, fragrances, soaps, and personal care, then improved the pages closest to purchase. That included reworking product and category pages, finding gaps competitors were capturing, strengthening internal linking, and building new pages around commercial search demand.
Content that drives demand
We turned search demand into content that could move people toward a purchase. Topics were chosen based on relevance, intent, and their ability to lead back to products.
Paid acquisition
We tested products, audiences, offers, and messaging to find where paid spend could scale profitably. Paid data also fed back into SEO and content, giving us a clearer picture of what customers responded to.
The result
More qualified traffic. Better conversion. More revenue from the same demand.
“Sulia helped us look at marketing as one connected system rather than a collection of separate channels. The work became much clearer, and we had a much better understanding of where to put our attention.”Danielle Vincent — Founder, Outlaw